After a year with a blurred line between work and home and inevitable burnout, I found myself blowing my neat freak levels out of proportion and looking for any excuse to step away from the screen. So why not create a business out of it? As designers, we are expected to create identities but not build and run a business when, in reality, they are not too far apart.
“simplisit” was born with the intention to balance the outside chaos with aesthetically functional spaces by establishing systems under a "teach a man to fish" approach. After a deep dive into the factors that shaped the flying ’40s and how they mirror our current ’20s, the core of “simplisit” is inspired by the essence of both times. Above all, this project was a reminder to do whatever you do best and accept that time will change that — and that's ok!